Rather than use traditional plastic tubes to package my handcrafted toothpaste I use an ultraviolet glass jar that is infinitly reusable and recyclable. My zero waste toothpaste is good for you and better for the planet.

Ultraviolet Glass

The Ultraviolet Glass appears black yet is a stunning deep violet color that offers more than meets the eye. The ultraviolet quality of the glass protects the potency of my natural formula from the harmful effects of light.  This glass is also known to increase shelf life and prolong the potency of its contents.

Reduce. Reuse. Recycle.

While the jar is a perfect match for my natural toothpaste I inspire my customers to find easy ways to reuse their toothpaste jars at home—whether that is simply holding a couple pencils on your desk, preserving spices in your pantry or as a container for your own homemade cosmetics.

A big part of this project is the way we look at the impact of our most consumed products.  Let's get real, we all brush our teeth!  Here is a serious question not many people are proud to answer, what happens to your toothpaste tube once you finish it?  

Is it recyclable?  If it is, do you cut it across the bottom and up the side and clean it so it really is recyclable? Furthermore, how much of that toothpaste tube (if it is recyclable and cleaned to be properly recycled) can be used to make another toothpaste tube?  Finally, how far does that tube have to travel around the world so that it can be melted down and made into a resin to get shipped back around the world as a piece of another plastic product that may not be further recyclable? 

I believe if we can change the way we think about our habits and increase our awareness about their impact we will forever change the way we live!

Please join me in my mission to change the world, one smile at a time.