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The Mission

My mission is to teach people all over the world how to make changes in themselves to live happier and healthier lives. I strive to create revolutionary, natural products that are packaged in a way that reduces consumer waste. 


Born and raised in coastal northern San Diego County, California, I grew up with an active lifestyle inspired by pushing my limits. I am super blessed to have creative parents, who taught me to work with my hands and always supported my interests. I have always loved making my own concoctions and have never fallen away from expressing myself in the kitchen, garage and garden.  

In my 20’s I spent the better part of a decade in the health and wellness industry driven to help people change their lifestyles and habits. At a point I was called by my heart on my first adventure around the world. While backpacking through the Middle East and Europe, I let my spirit free and let go of a lot of shit. As I transitioned to a minimalist lifestyle I really began to understand what I needed and what I didn't. During my time in the Hawaiian islands, I tapped into my wild side and had some experiences that forever shifted my relationship with myself and the world as a whole. 

Following my adventures around the globe, I further plunged into my artistic, creative and spiritual essence. Things became so simple to me: If I had the inspiration, I followed it—fully. In this time, I couldn't live without toothpaste, so I started making my own with the goal of naturally whitening my teeth without compromising my values and respect for the earth.  From the first batch I whipped up in my Mom’s kitchen I was guided to share it. It became very clear that my Incredibly Natural Whitening Charcoal Toothpaste was my "Magic Soapbox"!

Thank you for joining me on this journey!!!

Eric Kuchinsky
Mr. Wild